Check out the film here: The work continues Ford Denmark's recent theme of "Success Against the Odds." (Other recent Ford films have focused on Danish surfers Oh Dawn, photographer Kenneth Nguyen and chef Søren Westh.) "Familien" was directed by Daniel Kragh-Jacobsen, who tells Adweek that Danes' high divorce rate was a basis for the concept.
Cucumbers in the supermarket have Danish flags on them to show they’re grown in Denmark. On-the-job benefits in Denmark come in three categories: the kind every Danish worker gets, the kind everyone at your company gets, and the kind everyone at a certain level in your company gets. If you live in Denmark or follow the Danish media, you’ll know there’s been a lot of talk of gangsters over the past week.
One Danish gang is trying to expand at the expense of another gang, and this summer there have been about 25 shootings in... This is a culture where it’s considered bad manners to talk to someone you don’t know, unless you’re drunk, in which case all bets are off.
He's taking a stand—with the limited means he has—against his parents' impending divorce.
The story then proceeds through parts two and three, as the family disintegrates—and then, due to a separate crisis, reunites, with some ambiguous hope for the future.
” What they meant was, are you taking three or four weeks off for your summer vacation? If you’ve been asked for a job interview at a Danish company, congratulations.
Danish companies don’t like to waste time, so they wouldn’t be setting aside time to meet you if they didn’t think there was a solid chance they... When you're putting together a cv for Denmark, titles and grades and long descriptions of examinations (unless they’re required for the job, as they are for accountants, architects and engineers) aren’t a golden ticket to employment, even...Whether this will influence them to buy their new vehicle, I'm not sure.I guess it is creating some attention around Ford, since they are trying something new."As you can see, the film is split into three sections, and each section has one small story which centers the car. It was about real people, and yes, the story is centered around a product, but the product is simply a prop or a setting, just like in a fiction film." Kragh-Jacobsen credits Ford for being "very brave" and says he had total creative freedom.In a press release, Ford said there were 23 percent more divorces in Denmark in 2014 than the average of the previous 10 years."The car is a rallying point for the family, even in difficult times like a divorce, and Ford Denmark wants to acknowledge families' struggle and show that the car can be a place where you get positive experiences." Kragh-Jacobsen hopes people are attracted to the film "because they see themselves in our story.