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We need to measure outcomes based on what we think is important to our business. For example we need to define what your website needs to do for your sales team, and what you want your website to do for your individual practice areas, and for your service offering teams.
Once have your outcomes segmented with respect to your digital channel, then we need to create individual metrics with respect to acquisition, behavioral and outcome standpoints.
communicate with their audiences in numerous ways - and all this is not happening instantaneously.
To measure this, many marketing observers have begun looking at engagement as the critical method to reach out to, and connect with firms target audiences.
Join Daniel Huss, the Director of edynamic’s Strategy Group, as he will walk us through what your professional service firm really needs to know about creating and measuring your content and analytics.
Here are some excerpts from this 45-minute deep dive into the world of professional service engagement: Based on that information, we create more information that they might like – then the user reads the new information – then we tell whether they like it or not and we begin the conversation funnel all over again.To do this we need to calculate the averages, the minimums and the maximums of the data that we have.And then compare the data with respect to parameters like time period, shares etc.We are actually generating a large set of data, but all data is not important, we as marketers need to know a smaller chunk of this information, which is important to us. Once we define what the various outcomes are with respect to various digital channels like the website, email, social etc., we need to segment them.And this smaller chunk of data might not be relevant to other departments. So instead of using the buzz word “engagement” we need to call it outcomes. We need to define our outcomes in a more segmented way. International ICST Conference on Wireless Mobile Communication and Healthcare – Mobihealth, Cyprus, 2011, vol.